The spectacular export performance in the last financial year which was powered by a 158% increase in shipments was aided by exports to the US, the UK
Though elections usually lift sales, sales analysts say that sluggish demand has especially hit the segment below the Rs 20,000 range
The speed to scale of D2C brands has accelerated over the years, with many brands hitting the Rs 100 cr ARR mark in four years and a few crossing the
Among the factors triggering improvement in sales, are falling inflation, rise in the macroeconomic environment and rising demand for 5G handsets that
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From January to Septmeber 2021, 17 million 5G smartphones were shipped to India and are expected to be under 30 million for 2021
The price hike was a deterrent in the mass segment.
During the pandemic the consumers may have accumulated savings which would push them to buy higher priced devices.
Croma reported that the unpredictability in supplies continued in appliances, where chips are required, like premium end and imported models
The pricing of many mass-market phone models are 8-10% higher